Thursday 20 July 2017: 10.30am - 12.30pm
Edinburgh - more information about the venue will be given when you register
This workshop will help you identify:
- Understand what makes a brand
- Develop your brand
- Understand your target market
- Profile your market
- Understand how to reach your customers, as well as identify your next target market
You need to understand these points to be able to develop your marketing strategy, or to implement an effective plan.
By the end of the workshop, you will have a greater understanding of how to build a brand, profile your target markets and customers, and the importance of fully understanding their needs. Once you've done this, and you are satisfied that you have confirmed your assumptions about their needs, you will be in a position to develop or fine tune your marketing proposition and promotional campaign to meet those needs precisely.
These workshops are facilitated by a Just Enterprise’s Start Up advisor, who will encourage you to ask questions, interact and network with other attendees.